Reading Room Document

Legal Remedies for Promotional Use of the President's Name

The document discusses the legal remedies for the promotional use of the President's name or likeness. It concludes that there are no federal laws restricting the use of the President's name, but federal registration of trademarks and the Federal Trade Commission Act provide remedies for the commercial appropriation of the President's name. The questions presented for review include whether the Federal Trade Commission has the power to prevent the commercial use of the President's name and the expansion of the First Amendment to limit State power to protect the privacy of public figures.

May 3, 1977